Analyze Your Blog Like A Rockstar

OK, so now you have accomplished the above tasks – now what? How will you ever know if your hard work is paying off? And if it is paying off – how will you keep the momentum going? And if it’s not what are you going to do about it?

During the blog analysis stage you are essentially working through a discovery process. You will use basic fact finding skills to gather relevant data, analytical skills to help you understand the data and implementation skills to use the data to your advantage. [Read more…]

What’s Your Digital Story?

Do you know what your digital story looks like? Ever wonder how long Google remembers?

Did you leave a really stupid comment somewhere once that you really wish you hadn’t?  Perhaps someone left a negative review or comment about you or your business somewhere and you wish you knew how (or if it’s even possible) to get it taken down? [Read more…]

The Importance of Administering Your Blogs Domain Name

Domain names need administration too!

Your domain name(s) are an integral part of your brand and overall online marketing strategy.

You domain name is how people find you online, how people recognize you, how people get in touch with you, how people find all they need to know about your products and/or services prior to making a decision to buy from you.

[Read more…]

Why You Need To Check Your Blog Feed Regularly

Do you test your blog feed from time to time?

I sure do!RSS Feed

[Read more…]

Learn Blog SEO Tips At The Webmaster Academy

Google has created the Webmaster Academy website as a free resource to teach you how to create great sites that perform well in search results. The information comes right from Google and explains important details about your website/blog & Google. [Read more…]

Fast Track The Process of Keyword Discovery For Your Blog

Oftentimes keyword research is not a top priority that comes to mind when you are setting out to launch a blog. Whether it’s your very first blog ever, or perhaps you’re a more seasoned blogger starting out on a new blogging venture? Rest assured keyword research is most likely nowhere near the top of your priority list – right? [Read more…]

Build A Backlink Strategy For Your Blog

Taking the time to build an effective backlink strategy for your blog is another essential part of your blog SEO strategy.

Backlinks are basically when another site links back to your site. Google likes to see backlinks, especially from sites that are relevant to your site. For example, if you run a real estate sales website – getting a backlink from your main brokers site would be a bonus. Getting a backlink from your local real estate board would be another bonus, and getting a backlink from a national real estate organization would be a huge bonus. [Read more…]

Create an XML Sitemap and Submit To Google Webmaster Tools

One you have your Google Webmaster Tools all setup it’s time to create an XML Sitemap for your blog.

Google uses the XML sitemap to crawl and index the content on your blog. Because the Google Bots are not human they prefer to spider through the XML markup language.

There are a few ways in which you can accomplish this. I have found using either the sitemap functionality built into the Yoast WordPress SEO plugin or using the free XML Sitemap generator tool  both work great.

Yoast WordPress SEO Sitemap steps:

  • Go to the Yoast SEO plugin dashboard.
  • Click on theXML Sitemaps tab.
  • Check the first box that says “check this box to enable XML sitemap functionality”.
  • Save settings.

XML – Sitemap Generator Steps:

  • Go to XML Sitemaps and enter in your domain name  (note: be sure to enter the www or non- www version – whichever you set in Webmaster Tools to be your preferred domain).
  • Wait for your xml sitemap to be generated.
  • Once ready, download the file.
  • Then, via FTP using FileZilla or another free FTP client – upload the file to the root of your domain.
  • Go back to your Webmaster Tools account.
  • Click on settings, sitemaps, and simply add the url to your new sitemap which will be just sitemap.xml.
Note: It will take awhile for Google to process this new sitemap – check your account tomorrow to be sure it’s working.

Set A Preferred Domain For Your Blog

Setting a preferred domain for your blog is very important. It’s recommended to get this step completed at the birth of your blog. However, if you are reading this and thinking crap my blog has been out there for a while now… Then don’t worry there are still steps you can take now to get this done (but ensure you watch the video and listen to what Matt has to say about this). [Read more…]

Use Google Webmaster Tools To Examine The Google Data For Your Blog

Why should I examine the Google data for my blog?

The effort and brain time you spend blogging is precious. Therefore, it makes sense for you to also spend a little time to ensure that Google is able to effectively crawl and index your blog. Right? [Read more…]