How An Avatar Can Enhance Your Blogging Strategy

I noticed an increase in my blog comments lately and am very excited about that – thanks everyone!

So, as I was administering the comments in the WordPress admin panel I noticed that only a select few of my readers have an avatar that shows up with their comment.

This got me to thinking…

avatar imageEither these folks never thought about their avatar before, don’t know how to get an avatar, or just aren’t aware of how an avatar can actually enhance their online marketing strategy. So, in an effort to answer some of these questions the following will explain how to get an avatar and how I feel that an Avatar will enhance your online marketing strategy.

First, to get your avatar simply go to gravatar.com and follow the simple steps to get your free avatar account setup. If you are anything like me trying to find a half decent picture may take some time ;). After you choose a photo, if you need to resize it try out http://www.resizeyourimage.com/ it’s a free and easy tool! Once that is done, your little avatar will show up in places such as blog comments, and anywhere else that supports gravatars.

As they say, a picture is worth a thousand words and for me it’s worth gold when it comes to social media marketing. If I can’t put a face to someone how will I be able to easily remember them and get to know them? Keep in mind, that social networking and social media marketing is all about joining in, contributing to, and creating conversations and communities within your niche.

Part of the whole online marketing strategy is to build a solid stream of purposeful content that others will benefit from and look forward to. One great way to do this is to seek out blogs and social media communities that appeal to you and continuously leave comments and participate in the conversations there.

If you are already doing this and your avatar is the standard grey Shadow person instead of a nice shiny picture of you then now is a great time to go and setup your avatar. I am pretty sure once you set it up that it will automatically populate on all the old comments you made with the same user profile that you set your new avatar account up with.

Good luck, and I look forward to seeing more and more gravatars!

About Frances Palaschuk

I love to analyze business objectives and develop customer-centric digital marketing strategies. Helping organizations develop positive customer experiences that drive repeat business is key!