An RSS feed has become an integral part of every blog marketing strategy. A blog without an RSS feed is kind of like eating cereal without a spoon – it just doesn’t work.
The technical description of RSS that is posted on WordPress.org can be found below.
In my terms, an RSS feed enables your fans, followers, and customers to subscribe to your content and in turn be instantly notified whenever you post something new. If you use Feedburner as I do, and highly recommend, then you can give the option of subscribing to your feed with an RSS Reader (Google Reader) or via email – so that all the notifications will be sent to their email address. [Read more…]