Why Is An RSS feed An Integral Part of Your Blogging Strategy?

An RSS feed has become an integral part of every blog marketing strategy. A blog without an RSS feed is kind of like eating cereal without a spoon – it just doesn’t work.

The technical description of RSS that is posted on WordPress.org can be found below.

In my terms, an RSS feed enables your fans, followers, and customers to subscribe to your content and in turn be instantly notified whenever you post something new. If you use Feedburner as I do, and highly recommend, then you can give the option of subscribing to your feed with an RSS Reader (Google Reader) or via email – so that all the notifications will be sent to their email address.

Brilliant.

People like your site, want to keep up to date – you give them the ability to do so.

How many times have you been to a site and thought gee, I have to bookmark this page? Well, those bookmarking days have been upgraded! Ya!

More so then not, people forget – out of sight is out of mind. Therefore, you must keep your site active and continually post fresh content.

Now onto the technical specs:

RSS

Really Simple Syndication“: a format for syndicating many types of content, including blog entries, torrent files, video clips on news-like sites; specifically frequently updated content on a Web site, and is also known as a type of “feed” or “aggregator”. An RSS feed can contain a summary of content or the full text, and makes it easier for people to keep up to date with sites they like in an automated manner (much like e-mail).

The content of the feed can be read by using software called an RSS or Feed reader. Feed readers display hyperlinks, and include other metadata (information about information) that helps you decide whether they want to read more, follow a link, or move on.

The original intent of RSS is to make information come to you (via the feed reader) instead of you going out to look for it (via the Web).

Programs called news aggregators permit users to view many feeds at once, providing ‘push’ content constantly. See Category:Feeds for Codex resources about bringing RSS feeds into WordPress. See also RDF Site Summary.

Feed

feed is a function of special software that allows “Feedreaders” to access a site automatically looking for new content and then posting the information about new content and updates to another site. This provides a way for users to keep up with the latest and hottest information posted on different blogging sites. Some Feeds include RSS (alternately defined as “Rich Site Summary” or “Really Simple Syndication”), Atom or RDF files. Dave Shea, author of the web design weblog Mezzoblue has written a comprehensive summary of feeds. Feeds generally are based on XML technology.

Thanks WordPress for providing these great descriptions 🙂

Does your sight currently have an RSS Feed? If not, why?

Update: Sad to say Google Reader is no longer… Currently I am using Hootsuite Tabs and Streams to read my favorite blogs!

About Frances Palaschuk

I love to analyze business objectives and develop customer-centric digital marketing strategies. Helping organizations develop positive customer experiences that drive repeat business is key!